(转自顶尖文案)

怎样去表现纸巾对污渍的强大吸收力？
Premier厨用纸巾这招“吃货”策略，很智慧。
你是蜂蜜，我就化身为熊；你是水，我就变成骆驼；你是牛奶，我就变成一只猫咪，这样一切“污渍”自然都会顺理成章被“消灭”干净。
影射不管你是什么污渍，Premier厨用纸巾总能轻松应对。

类似创意：妮飘牛叉纸巾定格动画：一张纸巾的信仰
Advertising Agency: McCann, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Kapil Batra
Creative Director: Prashant Sharma
Copywriters: Suparv Chotmarada, Ashish Nath
Art Director: Prashant Sharma
Visualiser: Ayushi Rastogi
Planner: Bhakti Malik